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Research papers

Selecting and hiring qualitative researchers

This paper discusses the paradigm when it comes to selecting and hiring qualitative researchers. As with all business, the quality of the work is extremely dependent on the type of people within the organisation. Research agencies have a tendency to...

Catalogue: Qualitative 2005
Author: Rob Does
Company: ITHAKA research
November 25, 2005

Research papers

Recruitment criteria of focus groups

To guide the decision of whether or not to recruit participants with previous experience in attending group discussions, we summarize data from experimental research carried out since 1987 in Spain. The effect of participants' previous experience and...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Amparo Pastor, Susana Rubio
September 1, 1996

Research papers

Marketing human resources in new Europe

This paper concentrates on the quintessential question of how to locate and motivate qualified management in "New Europe". New Europe is being defined as all countries of the former Eastern Bloc Nations. Hungary is used as a concrete example,...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Hedi Vecsei
June 15, 1993